» » Game Analytics: Maximizing the Value of Player Data

Download Game Analytics: Maximizing the Value of Player Data fb2

by Magy Seif El-Nasr

  • ISBN: 1447147685
  • Category: Technology
  • Author: Magy Seif El-Nasr
  • Subcategory: Computer Science
  • Other formats: mobi mbr doc docx
  • Language: English
  • Publisher: Springer; 2013 edition (March 31, 2013)
  • Pages: 800 pages
  • FB2 size: 1314 kb
  • EPUB size: 1568 kb
  • Rating: 4.6
  • Votes: 627
Download Game Analytics: Maximizing the Value of Player Data fb2

Magy Seif El-Nasr is an Associate Professor in the Colleges of Computer and Information Sciences and Arts, Media and Design, and the Director of Game . Maximizing the Value of Player Data.

degree from Northwestern University in Computer Science.

Request PDF On Apr 7, 2013, Magy Seif El-Nasr and others published Game Analytics: Maximizing the . Telemetry is defined as data obtained over a distance and can be the tracking of a player's actions transmitted to a server ( El-Nasr, Drachen, & Canossa, 2013).

Telemetry is defined as data obtained over a distance and can be the tracking of a player's actions transmitted to a server ( El-Nasr, Drachen, & Canossa, 2013). Game metrics can be the product of raw telemetry, which is transformed into metrics by interpreting the data . Churn, Player retention and Daily Active Users. It is also summarized as the interpretable quantitative measures of attributes of property of objects ( El-Nasr, Drachen, & Canossa, 2013).

1. Telemetry: The chapters in this book focus on a particular source of data used in game analytics: telemetry. Telemetry is data obtained over a distance, and is typi-cally digital, but in principle any transmitted signal is telemetry.

See a Problem? We’d love your help. Details (if other): Cancel. Thanks for telling us about the problem. Game Analytics: Maximizing the Value of Player Data.

This book will definitely be of interest to anyone involved in game analytics.

Download it once and read it on your Kindle device, PC, phones or tablets. This book will definitely be of interest to anyone involved in game analytics. It may very well become the standard desk reference for the discipline for the foreseeable future. Game analytics has emerged in the past few years as one of the main resources for ensuring game quality, maximizing success, understanding player behavior and enhancing the quality of the player experience.

Thorough introduction to game analytics; covering analytics applied to data on players, processes and performance throughout the game . Magy Seif El-Nasr; Veteran Data Scientist Anders Drachen; Alessandro Canossa.

Thorough introduction to game analytics; covering analytics applied to data on players, processes and performance throughout the game lifecycle.

Game Analytics: Maximizing the Value of Player Data by Magy Seif El-Nasr, Anders Drachen, Alessandro Canossa. At the moment, this book is almost the only one, from the first page to the last, that is written about game analytics. It could be called dry and redundant but anyway, there is no other book in the world that covered the topic of game analytics more comprehensively. 16. Thinking, Fast and Slow by Daniel Kahneman. This is the Bible of the entire behavioral economy, and if you need to choose any book to read on this topic, it will be Thinking, Fast and Slow.

Тему исследования и анализа поведения пользователей в игре раскроет Magy Seif El-Nasr [Доцент .

Тему исследования и анализа поведения пользователей в игре раскроет Magy Seif El-Nasr. Мэги руководит Лабораторией Интерактивных Игровых Технологий. Является признанным экспертом по улучшению игрового дизайна. ВНИМАНИЕ, Мы разыграем в прямом эфире два крутых подарка: личный разбор игры или её концепта от Grant'a Shonkwiler'a с рекомендациями к улучшению, а также книгу Magy Game Analytics: Maximizing the Value of Player Data с её личным автографом!

What’s more, maximizing the value of that data might be the most valuable thing that you can do as a marketer .

What’s more, maximizing the value of that data might be the most valuable thing that you can do as a marketer or game developer. And there are plenty of ways to accomplish that, starting with understanding and organizing the data itself. For example, if a certain update to your game results in a significant amount of player abandonment at a specific point, the object is the problematic spot of the update and the player abandonment is the attribute. On the other hand, if a player spends certain amount of time completing a certain mission in a game, the player is the attribute and the mission and the time required to complete it are the objects.

Developing a successful game in today’s market is a challenging endeavor. Thousands of titles are published yearly, all competing for players’ time and attention. Game analytics has emerged in the past few years as one of the main resources for ensuring game quality, maximizing success, understanding player behavior and enhancing the quality of the player experience. It has led to a paradigm shift in the development and design strategies of digital games, bringing data-driven intelligence practices into the fray for informing decision making at operational, tactical and strategic levels.

Game Analytics - Maximizing the Value of Player Data is the first book on the topic of game analytics; the process of discovering and communicating patterns in data towards evaluating and driving action, improving performance and solving problems in game development and game research. Written by over 50 international experts from industry and research, it covers a comprehensive range of topics across more than 30 chapters, providing an in-depth discussion of game analytics and its practical applications.

Topics covered include monetization strategies, design of telemetry systems, analytics for iterative production, game data mining and big data in game development, spatial analytics, visualization and reporting of analysis, player behavior analysis, quantitative user testing and game user research. This state-of-the-art volume is an essential source of reference for game developers and researchers.

 Key takeaways include:

Thorough introduction to game analytics; covering analytics applied to data on players, processes and performance throughout the game lifecycle.In-depth coverage and advice on setting up analytics systems and developing good practices for integrating analytics in game-development and -management.Contributions by leading researchers and experienced professionals from the industry, including Ubisoft, Sony, EA, Bioware, Square Enix, THQ, Volition, and PlayableGames.  Interviews with experienced industry professionals on how they use analytics to create hit games.
Reviews about Game Analytics: Maximizing the Value of Player Data (2):
Madi
This is an excellent book. I reviewed almost every game analytics book printed and this is the very best one. It's absurd that someone gave it two stars. It's like giving a Ferrari two stars because of one minor detail. This book contains all the info you need plus has interviews with experts from top gaming companies. It's comprehensive, written well, and is easy to read.
Nahn
This book doesn't have an index. I'm sorry, but no serious non-fiction book should be published without one.

Related to Game Analytics: Maximizing the Value of Player Data fb2 books: