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ACHIEVEMENT MATTERS by Hugh B. Price is a blueprint or step-by-step guide for parents and students alike to utilize for educational success cumulating in success in life. Sounds simple, right?
ACHIEVEMENT MATTERS is written in a simplistic manner and appears easy enough for many to understand. Within this text Mr. Price, former President and CEO of the National Urban League, points to all entities responsible for a child's success in school and methodically explains their role in this success. Highlighted are some of the successful educational programs the National Urban League facilitates throughout the country through their affiliated chapters such as Standards Keeper and Read and Rise. Read and Rise appears as an appendix and is a great resource for parents and teachers. ACHIEVEMENT MATTERS goes as far as presenting statistical data on the poor state of public education, especially within the large and small inner cities and rural areas, throughout the country. Also highlighted is the necessity for parents of affluent school districts to keep an eye on their children and teachers. These schools have a tendency to allow average students to fall through the cracks and place their concentration on high achievers.
One area that resonates throughout the text is that education starts at home and long before a child enters school and day care. Parents and caregivers are a child's first teachers. Other areas brought to the foreground in the book include critical ages for healthy development, parental involvement with constructive and respectful collaboration, parents being leaders by example, raising parent and teacher expectations on children and reading comprehension skills.
One question I had that was not answered is-what can be done with students that start behind the eight ball at birth-no parental support, drug addicted parents, no extended family, transient life style, defeatist attitude and the list goes on. What can be done? I highly recommend ACHIEVEMENT MATTERS for parents, students, teachers administrators, churches and community groups. Purchase the book, read it and refer back to it often. There is a wealth of information inside.
Reviewed by Dawn R. Reeves
of The RAWSISTAZ Reviewers

This is by far the best book on preparing children for success in school that I have ever had the pleasure of reading. The book is FILLED with valuable information for parents in ensuring that their child's educational journey is a successful one. Mr. Price is very open about his own experiences in his academic life and his children's. It is so important for African American parents to stand up for our children in schools. The public educational systems can sometimes work against our kids and this books give you the signs to look for. This is the perfect book to give new parents and parents with children near school age. My son is 11 and and STILL find the book to invaluable. I let him read many of the chapters to reinforce things we've already talked about. "Acheivement Matters" will definitely a part of my home library for years to come. But the book. I promise you won't be disappointed.

Why is it that a white guy writes the first review of this book, a year after its publication?
Mr. Price is absolutely right on the basics. Kids need to apply themselves in school. It teaches skills that are absolutely essential in life. How to acquire information, how to use it to form an opinion, and how to express that opinion. It also provides you with the foundation in mathematics and logic that is indispensable for thinking through problems both easy and hard.
His prescription is irrefutable. He calls for parents to be involved. Know what the school is teaching and how it assigns your child to a teacher. Know what the kids are doing after school. Know their friends. Know what they are watching on TV. Given that you can't keep them from listening to rap music, at least have an open discussion with them about the values being expressed.
He is right that black kids underperform kids of other races. They tend to become discouraged and adopt a defeatist attitude. More than that, kids who are not doing well spitefully drag down the kids who try, accusing them of "acting white." Everybody in education has wrestled with this set of problems, first to figure out what to do, and second to ascribe blame.
Here's where I take issue with Mr. Price. The blame invariably comes around to white folks. His book is full of charged words, among them racism, discrimination and low expectations. Many teachers of all races, based on their experience, come to have lower expectations of black kids. It is equally true that they are prudent to keep these opinions to themselves. But is this cause or effect?
Black authors, from Frederick Douglass through Larry Elder and Thomas Sowell, have made the same observations about African American students. Mr. Price points out that black kids tend to be channeled into special ed when the "act out" too much. He notes that after school programs are essential to keep kids from getting involved in crime and getting pregnant. He notes that there is a strong strain of anti-intellectualism in black popular culture. I cringe at the messages white kids pick up from black rappers and even from the Disney after-school programs with predominantly black casts. Was Bill Cosby the only black entertainer who offered a realistic and uplifting message? Do you ever hear of a similar problems with Vietnamese Americans?
Black students in the United States have higher levels of achievement than blacks anywhere else in the world. Brazil, with little acknowledged discrimination, is a disaster for blacks in terms of both education and income. Ditto the Caribbean, and the Caribbean coasts of Central American countries. The few native African scholars tend to work in the U.S. Some, like John Ogbu, embarrass the American black establishment with books like his " Black American Students in an Affluent Suburb: A Study of Academic Disengagement." Price could have provided footnotes when he disparaged "scientifically discredited" theories of intelligence. Can he reference authoritative rebuttals to the works of Murray and Herrenstein, Arthur Jensen and Philippe Rushton?
The school systems in the Washington D.C. area are mostly headed by black superintendents. Most have largely black boards and black faculties. There are many factors to discourage white teachers from working in these systems. A well-meaning teacher was chased out by angry parents in the "Nappy Hair" incident. The Washington Post chronicled the unfortunate experiences of some Ivy League liberal white teachers starting in the D.C. system. Teachers, black and white alike, are often intimidated and occasionally beaten up. Whatever the problems, it is hard any more to lay them at the feet of white administrators.
There is no disputing the widespread discrimination that existed under Jim Crow. On the other hand, there is no disputing that talented individuals like Clarence Thomas, Thomas Sowell, Condi Rice, Kenneth Chennault, Mr. Price himself and many, many others have overcome these difficulties to make sterling careers for themselves. I would call on Mr. Price to abandon blaming the white guy because it just isn't useful. Society has changed a lot, and more name-calling isn't likely to result in further beneficial change. It obscures areas where progress can be made.
Teachers are only human. Each of us have only finite intelligence and finite energy. We allocate our energies to those efforts that will yield the greatest reward. Mr. Price is naïve to say "children are entitled to the best education possible." No, children will get the education they and their parents demand.
Mr. Price overlooks the excellent option of private schools. Most target about 10% of their tuitions for financial aid. All are committed to the vague term "diversity." They actively seek and give preferential admission to black students. The schools recognize that it is a stretch for the kids. The portion of tuition they still must pay is significant. They often have to travel across town. Kids and parents are cliquish, sometimes excluding or patronizing black kids. But the kids who can put up with this atmosphere gain the benefit of small classes and bright and well-meaning teachers. The schools go out of their way to arrange tutors and whatever other support the kids need. The kids learn the essential life skill of moving comfortably in white society. And even if, as is often the case, they do not do as well in school as the other kids, they find that their social skills and athletic abilities always earn them a respected place in the school community. I hope that Mr. Price can recognize that while it is certainly true that "achievement matters," different peoples realize disproportionate achievements in different fields.
The common denominators of success are hard work, respect for community and family values, respect for the individual, a willingness to see each person as an individual. Mr. Price is dead on when he talks about the importance of character. People of character don't blame others. They take responsibility for their lives.

My favorite parts of this book were the autobiographical details. Itfs always interesting to read how a father raised his children. The rest of it was mostly common sense and easily found in the headlines and commercials of popular culture. Do your homework. Socialize with people who do THEIR homework. Support and discipline your children to the aforementioned ends.

I find that this book is simple, and to the point in it's approach, but has a wealth of information. Very beneficial for those who are first generation college graduates, or raising that first to be college graduate. Helpful in building that foundation that many Blacks are still trying to build/re-build.