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by Stephen Bates,Edwin Diamond

  • ISBN: 0262540657
  • Category: Photo and Art
  • Author: Stephen Bates,Edwin Diamond
  • Subcategory: Graphic Design
  • Other formats: mobi rtf lrf mbr
  • Language: English
  • Publisher: The MIT Press; third edition edition (July 1, 1992)
  • Pages: 432 pages
  • FB2 size: 1557 kb
  • EPUB size: 1218 kb
  • Rating: 4.7
  • Votes: 365
Download The Spot - Third Edition: The Rise of Political Advertising on Television fb2

The authors take a close critical look at the key political ads of 1988 and 1990, with particular attention to the subtexts directed at voters' racial attitudes and fears

The Rise of Political Advertising on Television.

The Rise of Political Advertising on Television. By Edwin Diamond and Stephen Bates. The authors take a close critical look at the key political ads of 1988 and 1990, with particular attention to the subtexts directed at voters' racial attitudes and fears.

Diamond, Edwin; Bates, Stephen, 1958 .

Diamond, Edwin; Bates, Stephen, 1958-. Advertising, Political, Television advertising. Books for People with Print Disabilities. Internet Archive Books. Uploaded by Lotu Tii on February 27, 2012.

The Spot, Smelly Tongues - The Spot was the debut release of Snakefinger on Ralph Records in 1978. Snakefinger, a long time friend and collaborator of The Residents, was encouraged by the group to record his own material for their label. On the spot - Spot Spot (spt), n. [Cf. Scot. amp; D. spat, Dan. spette, Sw. spott spittle, slaver; from the root of E. spit. See {Spit} to eject from the mouth, and cf.

Recommend this journal.

Edwin Diamond, Stephen Bates

Edwin Diamond, Stephen Bates.

In this third edition of their classic study of the political commercial, or "polispot," veteran media analysts Edwin Diamond and Stephen Bates reveal the backstage stories of the 1988 presidential campaign - the Ailes-Atwater media mastery, the Dukakis team's babel of TV voices, Willie Horton's transformation from convict to celebrity. The authors take a close critical look at the key political ads of 1988 and 1990, with particular attention to the subtexts directed at voters' racial attitudes and fears. They also preview the 30-second arguments and attacks of the 1992 media campaign.In a new chapter, Diamond and Bates examine the case against spots. They take a hard look at the societal ills that critics have blamed on TV campaigns, including mudslinging, misrepresentation, and malaise. They evaluate the proposals to ban or severely restrict the spot. They also assess the growing press scrutiny of TV campaigns, such as the use of "truth boxes" in newspapers. Their verdict on political ads will surprise many viewers - and cheer all friends of the First Amendment.As the media consultants and their handiwork grow more subtle and sophisticated, and as political campaigns increasingly exist only on the home screen, The Spot is an indispensable guide for the campaign season.Edwin Diamond is Professor of journalism at New York University, where he directs the News Study Group, and he is the media columnist for New York Magazine. His previous books include The Media Show: The Changing Face of the News, 1985-1990. Stephen Bates, a lawyer, is a fellow at the Woodrow Wilson Center for Scholars in Washington, D.C. He is the author of If No News, Send Rumors: Anecdotes of American Journalism.


Reviews about The Spot - Third Edition: The Rise of Political Advertising on Television (2):
sergant
One of the best books about media and its evolving role in tapping into our emotions about political candidates. Genuinely funny and sophisticated examinations here. But, Ed Diamond is a saint. Is Steven Bates, Satan Starr's author the handmaid of the Devil?
Anayalore
One of the best books about media and its evolving role in tapping into our emotions about political candidates. Genuinely funny and sophisticated examinations here. But, Ed Diamond is a saint. Is Steven Bates, Satan Starr's author the handmaid of the Devil?

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