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by Elena Baikaltseva,Ralf Leinemann

  • ISBN: 0566087278
  • Category: Money & Business
  • Author: Elena Baikaltseva,Ralf Leinemann
  • Subcategory: Marketing & Sales
  • Other formats: mobi docx lrf txt
  • Language: English
  • Publisher: Routledge (October 30, 2006)
  • Pages: 266 pages
  • FB2 size: 1909 kb
  • EPUB size: 1322 kb
  • Rating: 4.4
  • Votes: 912
Download How to Manage a Successful Press Conference fb2

Dr Ralf Leinemann has more than 15 years' experience working in international PR, marketing and business .

Dr Ralf Leinemann has more than 15 years' experience working in international PR, marketing and business development departments in the high-tech industry. He is PR Director for Hewlett-Packard's Imaging and Printing Group in Europe, the Middle East and Africa.

Ralf Leinemann, Elena Baikaltseva . In the international press arena, journalists from different countries have particular needs and can react differently to the same situation. Dr Ralf Leinemann has more than 15 years' experience working in international PR, marketing and business development departments in the high-tech industry.

Elena Baikaltseva, Ralf Leinemann.

Tell us if something is incorrect. Elena Baikaltseva, Ralf Leinemann.

By Ralf Leinemann, Elena Baikaltseva.

Ralf leinemann and elena Baikaltseva. 1 Why is a Press Conference Special? all conferences have one thing in common: the message disclosed at the event is intended for the audience of the conference. this is so obvious that it need hardly be mentioned. A conference for physicists will address scientific topics.

The last journalist has left the conference building, you are exhausted, and you open a bottle of champagne with your colleagues to celebrate. The conference is over.

Author Leinemann, Ralf, Baikaltseva, Elena.

How to Manage a Successful Press Conference. eISBN13: 9781351930116. More Books . ABOUT CHEGG.

Despite the ubiquity of new forms of communication technology, press conferences remain a vital way for companies to share news. One size or message does not fit all and the content showcased must be of interest to every member of the audience. This book highlights the importance of understanding the needs of those who will attend; an ever-more critical skill as stretched editorial teams make it increasingly difficult to lure journalists from their desks. In the international press arena, journalists from different countries have particular needs and can react differently to the same situation. The authors show that to ensure success, PR professionals need to take account of the event, speakers, style, content and tone; and follow through to the all-important tasks of obtaining feedback and analysing results. How to Manage a Successful Press Conference is essential reading for PR teams working in a national or, particularly, an international environment and enables you to address the whole range of activities necessary for success, from the basics through to advanced issues such as managing press expectations across borders and cultures.

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