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by Nick Skellon

Nick_Skellon Marketing_and_Sales English
  • ISBN: 1857882512
  • Category: Money & Business
  • Author: Nick Skellon
  • Subcategory: Marketing & Sales
  • Other formats: azw mbr rtf doc
  • Language: English
  • Publisher: Nicholas Brealey Publishing (February 15, 2000)
  • Pages: 272 pages
  • FB2 size: 1707 kb
  • EPUB size: 1575 kb
  • Rating: 4.9
  • Votes: 593
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Corporate Combat-The Art of Market Warfare on the Business Battlefield: When Business Is War, These Are the Rules of Competitive Strategy. Rhetoric For Presentations: The Art Of Persuasion.

Download PDF book format. Dewey Decimal Classification Number: 658 21. Personal Name: Skellon, Nick. Publication, Distribution, et. Naperville, IL. Choose file format of this book to download: pdf chm txt rtf doc. Download this format book. Corporate combat : the art of market warfare on the business battlefield Nick Skellon. Book's title: Corporate combat : the art of market warfare on the business battlefield Nick Skellon. Library of Congress Control Number: 00059915.

Goodreads helps you keep track of books you want to read. This guide to successful marketing adopts the motto of military strategists: know thine enemy

Goodreads helps you keep track of books you want to read. Start by marking Corporate Combat-The Art of Market Warfare on the Business Battlefield: When Business Is War, These Are the Rules of Competitive Strategy as Want to Read: Want to Read savin. ant to Read. This guide to successful marketing adopts the motto of military strategists: know thine enemy. Business strategists who want to win must also have this attitude, as the recent cola wars between Coke and Pepsi, burger wars between McDonalds and Burger King, and browser wars between Microsoft and Netscape have demonstrated.

Corporate combat - the art of market warfare on the business battlefield - presents a fascinating i. .Compare this Product.

If The Art of War graces your shelf, this book is for yo. To win on the battlefield of business, Nick Skellon argues in Corporate Combat that organizations can do no better than to look to military history and the way that wars have been fought and won over the past 2500 years.

If The Art of War graces your shelf, this book is for you. Author Nick Skellon argues that you can apply military lessons to corporate strategy. His theories make for fascinating reading.

On this site it is impossible to download the book, read the book online or get the contents of a book. The administration of the site is not responsible for the content of the site. The data of catalog based on open source database. All rights are reserved by their owners. Download book Corporate combat : the art of market warfare on the business battlefield, Nick Skellon.

Find many great new & used options and get the best deals for Corporate Combat: The Art of Market Warfare . Author:Skellon, Nick. Each month we recycle over . million books, saving over 12,500 tonnes of books a year from going straight into landfill sites

Author:Skellon, Nick. million books, saving over 12,500 tonnes of books a year from going straight into landfill sites. All of our paper waste is recycled and turned into corrugated cardboard.

Corporate combat : (Skellon Nick). Bibliographical information (record 160072). Corporate combat : Subtitle: the art of market warfare on the business battlefield /. Author

Corporate combat : (Skellon Nick). NEAR EAST UNIVERSITY GRAND LIBRARY +90 (392) 223 64 64 Ext:5536. Near East Boulevard, Nicosia, TRNC This software is developed by NEU Library and it is based on Koha OSS conforms to MARC21 library data transfer rules.

Corporate Combat goes beyond the conventional 'business is war' metaphor to interweave actual business case studies and real military campaigns.
Reviews about Corporate Combat--The Art of Market Warfare on the Business Battlefield (4):
Kajishakar
War is capitalism with the gloves off -- Tom Stoppard says...Learn the three lessons of war but first you must know1) Wars can occasionally be won because one side runs out o either financial resources or simply the will to carry on 2) there is always the simple matter of incompetence (that famous Peter Principle is REAL). The three main reasons some armies (and companies) are more successful are 1) Superior weapons and tactics 2) A high force: space ratio -- focus on one segment and then dominate it -- thus the high force: space ratio....3) Strong defensive position -- think ToysRUs or Walmart versus etoys (reviewer's example -- not in book). The book includes lots of great examples...because it is published in Europe lots are European but many are not ie Sega versus Nintendo etc -- good for the American business guy or gal to see what's happening in the rest of the world. Nicely done. Take a gander at the MS Dos and IBM increasing returns section if nothing else. Men and women will love this -- men because they usually love war stories and women because they are often the victim of them in the corporate world and with this they can see the competing armies coming over the hill in advance!
Bludworm
If The Art of War graces your shelf, this book is for you. Author Nick Skellon argues that you can apply military lessons to corporate strategy. His theories make for fascinating reading. For instance, he draws parallels between the pitched head-to-head combat of the American Civil War and Burger King's battles with McDonald's. Like the Persians harassing the larger Roman forces with raids in 359, Honda attacked Harley-Davidson in the United States in the 1960s by grabbing the clean-cut college kids that Harley avoided. Sure, Skellon stretches the analogy too far, and by the time he gets to case studies such as Wal-Mart, there's barely a hint of military jargon. Still, we at getAbstract.com recommend this intriguing look at corporate successes and failures to readers who realize that brilliant strategy is brilliant strategy, whether on the battlefield or in business.
Cala
What an excellent read...Skellon applies the amalgamation of centuries of hard won experience in the battle fields of the nations of the world to the board rooms and market places of some of the world's best known brands and businesses. It's excellence as a read is in the skilful way that Skellon reduces the hype surrounding the art of business warfare and demonstrates how it can distilled into simple but powerful winning formulas that can be applied to businesses of any size. Do not be mistaken..the simplicity of the logic is disarming but it is equally potent. If I had one gripe with this book it would be the lack of case studies regarding the successes and failures of medium sized enterprises and also the lack of comment from the people behind all the "corporate combat"
Winasana
You can learn more on Lanchester Strategy and in particular the mathematical basis of the warfare strategy in businessn based on Lanchesters equations of combat in books by Shinichi Yano, Dr Taoka, Dr Onoda and F. W. Lanchester by searching these names on the Amazon book site...regards

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