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by Rama Bijapurkar

  • ISBN: 067099944X
  • Category: Money & Business
  • Author: Rama Bijapurkar
  • Subcategory: Marketing & Sales
  • Other formats: lit doc mbr docx
  • Language: English
  • Publisher: Penguin Portfoilo (2007)
  • Pages: 281 pages
  • FB2 size: 1951 kb
  • EPUB size: 1104 kb
  • Rating: 4.5
  • Votes: 121
Download We are Like That Only, Understanding the Logic of Consumer India fb2

Rama Bijapurkar has given us a great insight in to the consumer India. The title is also correct. We are like that only'. This books shows how India is totally different and challenging then other developed as well as developing countries

Rama Bijapurkar has given us a great insight in to the consumer India. This books shows how India is totally different and challenging then other developed as well as developing countries. Strategies applied in US, UK, China, Pakistan or any other country will not at all work in India and all these strategies is to be made from the start to win the consumer India. I read the older version, . Therefore data provided here are Rama Bijapurkar has given us a great insight in to the consumer India

Book by Rama Bijapurkar. I lived 3 months in India, on exchange at IIM Lucknow.

Book by Rama Bijapurkar. India is super complex and it holds that tempting prize of "reaching only 10% of its population". The biggest economy in the world its eclectic, messy, disruptive, kind, tough and crazy (in a good way). Mrs Bijapurkar wrote a tremendous document in which she lights the way for a deeper understanding, supported with good figures, graphs and deep thoughts.

Use features like bookmarks, note taking and highlighting while reading We are like that only: Understanding . I lived 3 months in India, on exchange at IIM Lucknow

Use features like bookmarks, note taking and highlighting while reading We are like that only: Understanding the Logic of Consumer India.

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We are Like that Only- Understanding the Logic of Consumer India is a highly analytical book about the Indian market by Rama Bijapurkar.

Rama Bijapurkar is India's most respected thought leader on market strategy and India's consumer economy. She has an independent consulting practice and works across sectors and organization types, describing her mission as 'bringing market and customer focus to business strategy'.

Bijapurkar explains why the Indian consumer market is ‘like that only’, why it will not change in a hurry, and what it takes to develop a winning ‘made for India’ . Penguin Books Limited, 21 Ağu 2009 - 312 sayfa.

Bijapurkar explains why the Indian consumer market is ‘like that only’, why it will not change in a hurry, and what it takes to develop a winning ‘made for India’ business strategy. Rama has developed a very strong case for learning about India on its own terms before investing. This book is a critical read for anyone considering building a large presence for themselves in India. -From the Foreword by C. K. Prahalad, author of The Fortune at the Bottom of the Pyramid.

Bijapurkar explains why the Indian consumer market is ‘like that only’ why it will not change in a hurry, and what . Rama Bijapurkar is one of India’s most respected thought leaders on market strategy and India’s consumer economy.

Bijapurkar explains why the Indian consumer market is ‘like that only’ why it will not change in a hurry, and what it takes to develop a winning ‘made for India’ Business strategy. About The Author Rama Bijapurkar is one of India’s most respected thought leaders on market strategy and India’s consumer economy.

View Notes - Rama Bijapurkar from MANAGEMENT 101 at San Jose State University. We are like that only: understanding the logic of Consumer India by Rama. Made for India India is undeniably an important future growth market of the world (it has the 4 th largest gross domestic product or GDP in the world in Purchasing Power Parity), it is young (it has 450 million people below the age of 21) and it is just beginning its consumption journey Until 1991, the government was in charge of. business.

Foreign apparel brands and the young Indian consumer: An exploration of the role of brand in the decision-making process.

Publications citing this paper. Showing 1-4 of 4 citations. Foreign apparel brands and the young Indian consumer: An exploration of the role of brand in the decision-making process. Parvathi Padmanabhan. Nature lovers, picnickers and Bourgeois environmentalism.

Understanding the Logic of Consumer India. Books related to We are like that only.

Book by Rama Bijapurkar
Reviews about We are Like That Only, Understanding the Logic of Consumer India (6):
Winawel
I lived 3 months in India, on exchange at IIM Lucknow. This book was by far one of the best documents I could read in order to understand deeply the market and consumer of the sub-continent. India is super complex and it holds that tempting prize of "reaching only 10% of its population".
The biggest economy in the world its eclectic, messy, disruptive, kind, tough and crazy (in a good way). Mrs Bijapurkar wrote a tremendous document in which she lights the way for a deeper understanding, supported with good figures, graphs and deep thoughts.
Loved it.
Ustamya
I liked it though it is similar to the McKinsey report-'Bird of gold'. However, this gives a more holistic view of the consumerism. If you are a marketer then probably it is a must read for you. I learnt quite a few new things about consumerism in India after reading the book.
All in all, go ahead and read the book - small book and wont take much of your time in any case.
Kiaile
Great condition and great book!
Yndanol
It shows how attractive rural market is for a company to target. As an entrepreneur I m going to try these learnings in my company. I hope we have a big market in India untapped by many mncs that are waiting for young companies ahead.
Ximinon
It's a good book that gives complete understanding of the Indian consumers market.
GawelleN
This is a masterpiece for someone trying to understand how in Economies of multiple scales such as India, which is an emerging, high growth rate, diverse, limited funds supply but ever growing demand, Innovation is needed and a norm and not an exception!! The consumer in such growing markets worldwide needs everything that consumers in the developed world have BUT at lot lesser cost, lot quicker and a whole lot suited more to his needs. This book confirms with ample examples that this trio combination forces one to innovate differently using local resources. Honetly sometimes I got a bit bogged with so many statistics! but the author keeps you awake at all times. I had the fortune of attending a seminar by the author and she has spent a good deal of research on this topic. Must read to understand the next gen innovation drivers!

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