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by John Forde,Sean D'Souza

  • ISBN: 0473175045
  • Category: Money & Business
  • Author: John Forde,Sean D'Souza
  • Subcategory: Marketing & Sales
  • Other formats: docx doc docx azw
  • Language: English
  • Publisher: Psychotactics (August 22, 2009)
  • Pages: 180 pages
  • FB2 size: 1897 kb
  • EPUB size: 1525 kb
  • Rating: 4.7
  • Votes: 751
Download The Brain Audit: Why Customers Buy (and Why They Don't) fb2

Your customers don't want to walk away. That's why I was blown away by The Brain Audit

Your customers don't want to walk away. And what you need to put in place. That's why I was blown away by The Brain Audit. You put this book down and you think, my god, is that all there is to it?

Recipients can read on any device.

Recipients can read on any device.

The Brain Audit shows you how the customer takes decisions. It shows you how to present that information, and thereby enable the customer to intelligently go through a purchase sequence.

The Brain Audit book. Goodreads helps you keep track of books you want to read.

The great, great analogy, that the author gives is to remember these 7 things as 7 bags that you have to collect at the airport conveyor belt, and you don’t leave, unless you collect all your 7 bags! - Wow! Bag 1 - Target Profile. Bring it out in the open with your customer, even if they don’t talk about it. No point in hiding them. Bag 5 - Testimonials.

Your customers don't want to walk away. The Brain Audit shows you how the customer takes decisions

Your customers don't want to walk away.

And in The Brain Audit, you'll find out exactly how customers think. And you'll get a system, a structure that you can follow. This in turn, dramatically improves your way of thinking. The Brain Audit isn't just some theory. It's been tested across different cultures and in different countries. And well over a thousand testimonials prove that the ideas and techniques taught in The Brain Audit are yielding real, ongoing results.

For information on getting permission for reprints and excerpts, contact [email protected] com or go online to ww. sychotactics.

Written by Sean D'Souza, Audiobook narrated by Sean D'Souza. Narrated by: Sean D'Souza.

Do you sometimes wonder why a sure sale falls through the cracks? Don't you feel powerless every time that happens? You. Do you sometimes wonder why a sure sale falls through the cracks? Don't you feel powerless every time that happens? You know that your product or service is really good for your customer. You've done everything to get the customer interested. They obviously like what you're selling, but they shift, they fidget and then inexplicably walk away to the competition.

How the Brain Goes Through Decision-Making: Do you often wonder what your customer is thinking? Don't leave the thought process to chance and let that customer walk away. Your customers don't want to walk away. They want to buy from you. So how does the brain make decisions? And what causes it to get confused? The Brain Audit shows you how the customer takes decisions. And what you need to put in place, so that the customer feels happy to buy products or services from you. The Brain Audit isn't about persuasion or any mind tricks. Instead it shows you the information that your customers need in order to make a decision. It shows you how to present that information, and thereby enable the customer to intelligently go through a purchase sequence. The Brain Audit is designed to do the following: brain_audit_benefits 1) Enable you to spot every one of the 'seven bags' that are required to make a decision 2) Present those bags to the customer in the right sequence. 3) Enable you to get the customer to buy without needing to use pressure tactics.
Reviews about The Brain Audit: Why Customers Buy (and Why They Don't) (7):
Narder
It seems like everybody's got the "one true answer" for growing your business. And its so frustrating when you try and implement someone's advice. Either it doesn't apply, or it's too vague, or it's too specific!

That's why I was blown away by The Brain Audit. From the first page it grabs you with its simple and intuitive approach to understanding your potential client's thought process as they look through your sales materials, or walk through your website, or pick up your business card or postcard or maybe watch your commercial.

You put this book down and you think, my god, is that all there is to it? And you start to look at your website and you think, "whoa, there's way more to this than meets the eye". And all of a sudden you realize your web designer doesn't know how to attract customers. And your video producer hasn't got a clue about what makes customers give you trust. And a calm settles over you as you realize you can do this and you can help your designer and producer give you what you need in a very simple and elegant way.

Anyway, that's what happened to me. I quickly developed a way of monitoring all my communications so that they're just what my potential clients need to know to make the right decision. I don't worry about websites anymore. Or commercials. Or postcards.

The other thing I like about the book is that there's nothing sneaky in it. It's all completely above-board. The only thing that takes you off-guard is D'Souza's style. He writes with such a light, breezy touch, with such great good humor, the words barely stay on the page.

Bottom line for me is that The Brain Audit works. It works pretty darn well. But this also makes me a little sad. Sean D'Souza has always flown under the radar. I fear I may lose him as a secret weapon now. So I would say pick up this book and get your secret weapon while you still can.
nailer
Wan't more customers?

Don't we all....

But most of us don't have the budget to compete with bigger companies, leaving us at a significant disadvantage. And that is where this book comes into play. I learned, step by step, what it takes to get someone to turn from a browser to a buyer.

What is the brain audit about?
Its about getting a better understanding of how your customers think. Not just what they do when they see your product, but what they think even before they know they have a problem.

After reading this book, I knew what my customers were looking for. Instead of guessing what my customers problems were, I was able to find out exactly what their pain points were so I could create a solution that would have the biggest impact for them.

And while you might have read that about other books...

This book is not about how to trick your customers into buying more or how to become a gazillionnaire tomorrow. Its about getting a better understanding of what goes through a customers mind even before you encounter your product. It shows you how to find out what customers are thinking and then shows you how to attract customers to your solution.

It is a mix of psychology and marketing and goes into a deep dive so we understand customers (and ourselves) better. And what you will learn does not only apply to online businesses. I run a hotel and all the principles in this book apply there too. The "seven red bags" will help you increase sales in any business online, offline or even on mars.

I have 20 years of experience running a business and I really did not think I needed to buy a book to learn how to get more customers. But reading this book opened up my eyes. I learned way more than I set out to and I am still finding answers. It is filled with some great stories and analogies that you'll remember for a lifetime.

The question is not whether the book is worth your time. It is a question of whether you are ready for the book.
Chuynopana
I teach marketing at undergraduate and postgraduate level, coach small businesses in branding and marketing, have a Master of Science in Marketing and 20-plus years of practical marketing experience myself. I also have a big library of business and marketing books, both academic and practical for my own use and my mentees and students. But if I had to choose ONE practical marketing book above all the others, it would be Sean D'Souza's wonderful (and it is full of wonders) book, "The Brain Audit: Why Customers Buy (and Why They Don't)".

The first time I read it, as PDF, with my academic hat on, I said to myself this guy has really studied buyer behaviour, he really understands the psychology of buyers (how come he doesn't have a PhD in psychology?, e.g. like the excellent Geoffrey Miller, of "Spent: Sex, Evolution, and Consumer Behavior" fame); whilst the practical marketer said, my goodness this is so simple (like all the best ideas that no-one else thought of before) but makes such perfect sense, just like Seth Godin's "Permission Marketing" but more universal. I couldn't wait to try out "The Brain Audit" on my clients (managers of small businesses and marketing managers always looking for new, practical strategies and tactics) and they loved the common-sense simplicity and practical effectiveness of "The Brain Audit", too!

The first time you read it, as a printed book, you'll also be impressed with the great graphics which reinforce the step-by-step explanation of selling to customers in a light-hearted but highly effective way as your brain starts processing the information and thinking just where to apply it. The second time you read it, you'll be saying, this really is as good as I first thought it was, and thinking of all the situations where you can use what you've learnt.

If you're asking yourself, why if Sean's so good, haven't I ever heard of him that's because Sean is not your typical marketing 'guru', excellent at marketing an image but with little real useful marketing knowledge to support it. Rather, Sean's a guy with a wealth of valuable material based on a foundation of good old marketing commonsense illustrated by excellent cartoons that he's been quietly communicating via his Websites for many years, thus building a host of dedicated fans of which I've been proud to call myself one from Sean's earliest days on the WWW. (He has a host of well-known fans in the world of practical marketers; Sean's just too modest to boast about them, as others would!)

I rate Sean and this work, and especially this book as highly as Seth Godin and his work. If you like Seth's books, you'll love Sean's.

If you've ever wondered: how CAN I get my customers to buy? Wonder no longer, buy this book, you won't be pleased, you'll be truly delighted!

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