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Download Promotional Practice (Marketing Series: Student) fb2

by Trevor Watkins,Cathy Ace

  • ISBN: 0750619910
  • Category: Money & Business
  • Author: Trevor Watkins,Cathy Ace
  • Subcategory: Marketing & Sales
  • Other formats: rtf mobi docx mbr
  • Language: English
  • Publisher: Butterworth-Heinemann Ltd (April 1995)
  • Pages: 160 pages
  • FB2 size: 1174 kb
  • EPUB size: 1672 kb
  • Rating: 4.4
  • Votes: 704
Download Promotional Practice (Marketing Series: Student) fb2

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We asked our families what they think our day-to-day jobs involve: and discovered most of them do not have a clue!

Similar books to Marketing Financial Services (Marketing Series).

Similar books to Marketing Financial Services (Marketing Series). Combining analysis of principles, concepts and techniques with sound practical advice, 'Marketing Financial Services' is ideal for students on degree and postgraduate courses, including Chartered Institute of Bankers. There is also a tutor resource pack to accompany the case studies in this textbook.

Promotional Practice (Marketing Series: Student) By Cathy Ac. Strategic Marketing Management (Marketing Series: Student),Paul Fifield, Colin.

Promotional Practice (Marketing Series: Student) By Cathy Ace. EUR . 7.

The approach is student centred with a variety of syllabus related activities, questions and definitions. Individual and group based activities are used to supplement the text

The approach is student centred with a variety of syllabus related activities, questions and definitions. Individual and group based activities are used to supplement the text. An emphasis has been placed on providing the student with the knowledge, understanding and the ability to apply it to realistic situations. Each chapter includes: chapter objectives; chapter tasks; study tips; practical examples to test knowledge; where to find out more; chapter summary; revision tips; examination hints. Download Promotional Practice (Marketing Series: Student) by Cathy Ace, Trevor Watkins free.

Written to complement "Marketing Financial Services" by the same authors, this casebook supplies specific practical applications for the principles, concepts and techniques developed in that text. Ten longer cases and ten short cases cover applications in building societies, banks, insurance companies, unit/investment trusts, estate agency and corporate financial services provisions.

CIM Workbooks Promotional Practice book. Each unit contains objectives, test tasks, practical examples and case studies, questions to test knowledge, a chapter summary, and revision tips.

Follow these 8 powerful marketing tactics and practice effective inbound marketing. Build strong customer loyalty with these pull sales promotion strategies.

In marketing, promotion refers to any type of marketing communication used to inform or persuade target audiences of the relative merits of a product, service, brand or issue. The aim of promotion is to increase awareness, create interest, generate sales or create brand loyalty. It is one of the basic elements of the market mix, which includes the four Ps, . product, price, place, and promotion.

Find nearly any book by TREVOR WATKINS. Get the best deal by comparing prices from over 100,000 booksellers. Cherries in the Red. ISBN 9780747261360 (978-0-7472-6136-0) Softcover, Headline Book Publishing, Limited, 2000.

Since 1994 there have been a number of changes to the Certificate in Marketing (CIM) examinations. This workbook is one of a series based on the CIM new syllabus, and designed to help the student with the underpinning knowledge needed. Examination hints and revision tips are provided. The approach is student centred with a variety of syllabus related activities, questions and definitions. Individual and group based activities are used to supplement the text. An emphasis has been placed on providing the student with the knowledge, understanding and the ability to apply it to realistic situations. Each chapter includes: chapter objectives; chapter tasks; study tips; practical examples to test knowledge; where to find out more; chapter summary; revision tips; examination hints.

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