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This is appropriate for a first course in agricultural marketing  .

See if your friends have read any of David J. Schaffner's books. Food Marketing: An International Perspective. David J. Schaffner’s Followers. None yet. Schaffner. Schaffner’s books.

Food marketing brings together the food producer and the consumer through a chain of marketing activities. The marketing of even a single food product can be a complicated process involving many producers and companies

Food marketing brings together the food producer and the consumer through a chain of marketing activities. The marketing of even a single food product can be a complicated process involving many producers and companies. The food marketing system is the largest direct and indirect nongovernment employer in the United States.

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Schaffner, David, . William R. Schroder, and Mary D. Earle. Boston: WCB McGraw-Hill, 1998, 509 p. price unknown," American Journal of Agricultural Economics, Agricultural and Applied Economics Association, vol. 80(1), pages 237-239. Handle: RePEc:oup:ajagec:v:80:y:1998:i:1:p:237-239.

David J. Schaffner, Blaire Bokal, Scott Benjamin Fink, Kimberly Rawls, J. Schweiger. Food Marketing An International Perspective. The traditional food-distribution system-hundreds of thousands of fresh markets that sell fruits, vegetables. More).

Boston: Mc-Graw-Hill, 1998, European Journal of Marketing. Salvacruz, Joseph C. Determinants of Agricultural Export Market Potentials: The Case of the US and New Zealand, Refereed Proceedings of the 1996 American Marketing Association Summer Educators’ Conference. "Competitiveness of the US and ASEAN in the International Agricultural Market.

International Marketing Perspectives, Dublin, Ireland.

David J Schaffner, William Schroder, Mary D Earle. Schaffner, D. Schroder, . & Earle, M. D. (1998). Department of Marketing. Boston USA: McGraw-Hill Education. Schaffner, David J ; Schroder, William ; Earle, Mary . Boston USA : McGraw-Hill Education, 1998.