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by Stewart R Clegg,Chris Carter

Stewart_R_Clegg Chris_Carter Management_and_Leadership English
  • ISBN: 1412947863
  • Category: Money & Business
  • Author: Stewart R Clegg,Chris Carter
  • Subcategory: Management & Leadership
  • Other formats: azw rtf txt lrf
  • Language: English
  • Publisher: SAGE Publications Ltd; 1 edition (February 18, 2009)
  • Pages: 176 pages
  • FB2 size: 1704 kb
  • EPUB size: 1527 kb
  • Rating: 4.9
  • Votes: 235
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It also lets the reader in on some of the darker secrets of strategy' - André Spicer, Associate Professor of Organisation Studies Warwick Business School.

is a very unusual strategy book because they are nearly always weighty tomes that cost. What then to the second of these claims about it being fairly interesting? Well, I con-

is a very unusual strategy book because they are nearly always weighty tomes that cost. significant amounts of money. What then to the second of these claims about it being fairly interesting? Well, I con-. fess that I find ‘studying strategy’ interesting in and of itself; you the reader may need. to be convinced of this. Strategy after all is a much overused and often misunderstood. As the authors of this book argue, ‘Strategy is everywhere’ (p. 1). We are all encour-. aged to think and act strategically – at an individual level there are strategies for taking.

Series: Very Short, Fairly Interesting & Cheap Books. Other Titles in: Strategic Management & Business Policy (General). Conceived by Chris Grey as an antidote to conventional textbooks, each book in the ‘Very Short, Fairly Interesting and Reasonably Cheap’ series takes a core area of the curriculum and turns it on its head by providing a critical and sophisticated overview of the key issues and debates in an informal, conversational and often humorous way. Suitable for students of strategy at Undergraduate, Masters and MBA level, professionals involved in strategic decision making and anyone interested in how strategy works. Need another VSFI book?

It is, in-fact, not 'very short'.

It is, in-fact, not 'very short'. 2. If you're not involved with strategy in your organization, this will most likely bore you to tears. I read this for the capstone course in my MBA program. I was warned ahead of time that it was the most boring book some of my classmates have ever read.

Chris Carter, Stewart R. Clegg, Martin Kornberger. It also lets the reader in on some of the darker secrets of strategy' - Andre Spicer, Associate Professor of Organisation Studies, Warwick Business School.

it is novel, punchy and extremely well written. It takes the pomposity out of strategic management, showing that strategy is everywhere and can really help with the complicated jargon. it is novel, punchy and extremely well written.

The strategy that a company uses depends on whether or not a company or product is already present in a market. The four main strategies are market penetration, product development, market development and diversification. Diversification strategies

The strategy that a company uses depends on whether or not a company or product is already present in a market. Diversification strategies. horizontal:The company adds new products or services that are often technologically or commercially unrelated to current products but that may appeal to current customers.

Clegg Stewart R (EN).

Very Short, Fairly Interesting & Cheap Books. 176. Author Biography. Professor Chris Carter is from Cornwall, he teaches strategy at the University of St Andrews and also holds a visiting fellowship at the University of Technology, Sydney

Very Short, Fairly Interesting & Cheap Books. Professor Chris Carter is from Cornwall, he teaches strategy at the University of St Andrews and also holds a visiting fellowship at the University of Technology, Sydney. Chris received his PhD in Organization Theory from Aston Business School. He lives in Edinburgh.

series Very Short, Fairly Interesting & Cheap Books. by Professor Stewart R Clegg,Martin Kornberger,Chris Carter. Very Short, Fairly Interesting & Cheap Books. It also lets the reader in on some of the darker secrets of strategy' - André Spicer, Associate Professor of Organisation Studies, Warwick Business School.

A Very Short, Fairly Interesting and Reasonably Cheap Book about Studying Strategy is a welcoming, lively, and thought provoking account of strategy. It helps students get to grips with strategy′s key issues and broad debates and introduce them to the latest ideas that won′t yet have been covered in the classroom. Organized into three sections, concepts are made really accessible as the authors first recap the history of strategy as an academic discipline, then evaluate major schools of strategic thought, and conclude by critiquing the latest developments in strategic research.
Reviews about A Very Short, Fairly Interesting and Reasonably Cheap Book About Studying Strategy (Very Short, Fairly Interesting & Cheap Books) (7):
Malakelv
A couple of things about this book:

1. The title is misleading. It is, in-fact, not 'very short'. Though it may only be 170 pages (or thereabouts), it took me many, many hours of reading and rereading in order to absorb the many theories and studies that are presented in the text. Additionally, at $20 for the Kindle edition, it is not what I consider 'reasonably cheap.'

2. If you're not involved with strategy in your organization, this will most likely bore you to tears. I read this for the capstone course in my MBA program. I was warned ahead of time that it was the most boring book some of my classmates have ever read. With that said, I did find it 'fairly interesting' based on the fact that I actually am a strategic planner. Much of the content was applicable to what I do, and for the most part I could appreciate the authors waxing lyrical about strategy. However, I am vastly in the minority among my classmates when it comes to enjoyment and knowledge extraction from this book.

3. Though I did glean some pearls of wisdom, this text is a perfect example of academia being self-perpetuating. Although I admitted above to finding parts of it interesting from a strategist's perspective, the content is probably more appealing to business strategy professors rather than actual business strategy practitioners. (I should admit that I tend to be somewhat of a nerd when it comes to theory, so I enjoyed the academic-ness of it.) For the most part, the book is structured as so: a study by a professor is presented, another professor(s) studies that study, a different professor(s) finds faults in the study, still yet another professor(s) critiques and delves deeper into the study matter, and some other professor(s) decides to begin a completely new study based on the old study. And the authors of the book disagree with all of the studies (after they've presented an entire chapter going over every detail of said studies). Repeat.

Overall, it was a tolerable read. It was like reading a very, very long lecture. You'll get some nuggets of knowledge out of it, but for the most part it's lots of droning on and on.
Skyway
I have to agree that the text was not an "easy" read, but it was a very comprehensive view on the insights of the authors perspective on the study of strategy. I think it's fair to say that this book is really not so much about being a strategist, or even strategy in action per se, but that it is focused on the 'study of the study of strategy.' It uses extremely complex, flowery language to depict what are at times fairly simple concepts.

This book is so thorough and dense, I would recommend anyone reading it (if you're being tested on it; if you're not, I would take a moment to question why you are reading it) write an outline of it to keep track all of the players and theories presented. I humbly agree that some of the words used, like "tautological" for example come off as pretentious, as the previous reviewer suggested.

Finally, I found myself crossing words and sometimes whole phrases within mangled, contorted sentences out with a pencil that were completely unnecessary to get the point across.

In the end, I agree with the authors, my career and salary would have likely benefited more by studying Machiavelli than studying this book. In its defense, it gives a very detailed and solid foundation on the study of strategy and clearly displays the authors epic mastery of the subject, not to mention, the English language.
Altad
Got it for a class, and while it's a small book it's extremely information dense. Be prepared to read it twice if you want to have a chance at remembering the long list of people and accomplishments contained within. Arrived in great condition, however, and was shipped promptly. Its a good book, but give yourself some time to absorb it for a course, and don't think of it as a particularly easy read.
Kea
I wouldn't consider this book the most interesting by any means but it is nice that it is relatively short. It is a small book but very easy to hold. I wish it was a little cheaper for how small of a book it is.
Biaemi
Interesting book with a catchy title. Glad I purchased.
Runemane
"Fairly Interesting" is most definitely a misnomer. I had a hard time getting into this book. It reads more like a history book than anything.
Hilarious Kangaroo
142 pages of literature review on the history of strategy with some opinion that is useless and/or incoherent, either because it's so ridiculously boring or because the authors wanted to embed their pretentious vocabulary lesson throughout. If you don't wear a dictionary out when you read this book, I want you on my Scrabble team. The blabber is so tedious I lost track of which theories they agree with and which they don't. The content that I consider useful to me could have been written in a pamphlet. Why would you blabber on for an entire chapter on something that could have been said in one or two paragraphs? To sell a cheap book that is neither short nor the least bit interesting. Funny, there's no discussion on the strategy of deceptive book titles. Change the name! Now I'm required to study this book and memorize the names of people who will never matter to me.

Enjoy!
I have to agree with the earlier review. These authors spent more time using their word processing software's thesaurus than effectively communicating the topics. Boring and pretentious read.

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