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Download Brand Driven Innovation: Strategies for Development and Design (Required Reading Range) fb2

by Erik Roscam Abbing

  • ISBN: 294041128X
  • Category: Money & Business
  • Author: Erik Roscam Abbing
  • Subcategory: Management & Leadership
  • Other formats: doc lit txt azw
  • Language: English
  • Publisher: AVA Publishing (November 25, 2010)
  • Pages: 208 pages
  • FB2 size: 1814 kb
  • EPUB size: 1182 kb
  • Rating: 4.8
  • Votes: 814
Download Brand Driven Innovation: Strategies for Development and Design (Required Reading Range) fb2

Brand-driven Innovation explores branding theory and its relation to innovation. Erik, put in just one book a co-relation between Branding, Innovation (mindset and concepts) and Design (tools for accomplish). Making a great methodology.

Brand-driven Innovation explores branding theory and its relation to innovation. Easy, practice and totally applicable on the process to make "branding" and/or Design Management. The most important this book, is the fact that Erik takes our mind to think The Brand like something major, not just communication, design.

Erik Roscam Abbing is a consultant and teacher of design management

Similar books to Brand-driven Innovation: Strategies for Development and Design (Required Reading Range). Erik Roscam Abbing is a consultant and teacher of design management. Erik is the founder of Zilver brand driven innovation in Rotterdam, where he consults for a variety of international clients in the product and service industries.

Brand-driven Innovation book. Start by marking Brand-driven Innovation: Strategies for Development and Design (Required Reading Range) as Want to Read: Want to Read savin. ant to Read.

Brand Driven Innovation book. Other books in the series. Required Reading Range (1 - 10 of 51 books). Books by Erik Roscam Abbing. Start by marking Brand Driven Innovation: Strategies for Development and Design as Want to Read: Want to Read savin.

Erik Roscam Abbing (Seattle, US, 1969) is a consultant and teacher in design management, with a strong focus on bringing together the disciplines of branding, innovation and design. Erik is the founder of Zilver brand driven innovation in Rotterdam, the Netherlands, where he consults for a variety of international clients in the product and service industries, using the thoughts, methods, and tools described in this book

Series: Required reading range. Other readers will always be interested in your opinion of the books you've read. Whether you've loved the book or not, if you give your honest and detailed thoughts then people will find new books that are right for them

Series: Required reading range. Whether you've loved the book or not, if you give your honest and detailed thoughts then people will find new books that are right for them. 1. Design for sustainable change : how design and designers can drive the sustainability agenda. Ava Pub Sa. Anne Chick, Paul Micklethwaite.

Brand-driven Innovation examines the connections between branding, design, and innovation. It argues that branding. For many in business it is the easiest prism through which the others can be understood.

Crucially, Brand Driven Innovation demonstrates the role that design management can play in connecting the disciplines of branding and innovation, providing the reader with tools, processes and methods to facilitate this relationship. In the second, practical half of the book, a four step method is demonstrated that will help you to apply BDI in your own academic or business context.

by Abbing, Erik Roscan. ISBN: 294041128X Subject(s): Branding (Marketing) Brand name products. Published by : AVA Academia, (Lausanne : ) Physical details: 208 p. : col. ill. Design Organizational change. Tags from this library: No tags from this library for this title. Holdings ( 2 ). Title Notes.

Branding can inspire innovation in products and services, creating value for organizations and consumers alike. This in turn can lead to a durable relationship between brands and customers. Brand-driven Innovation explores branding theory and its relation to innovation, in order to provide readers with a solid foundation of knowledge.

The book employs a practical, four-step method that will help readers apply brand-driven innovation in their own academic or business context.


Reviews about Brand Driven Innovation: Strategies for Development and Design (Required Reading Range) (5):
Haracetys
Erik, put in just one book a co-relation between Branding, Innovation (mindset and concepts) and Design (tools for accomplish). Making a great methodology. Easy, practice and totally applicable on the process to make "branding" and/or Design Management.

The most important this book, is the fact that Erik takes our mind to think The Brand like something major, not just communication, design. Buy it!
Still In Mind
Great reference book add to my library!
Ballardana
Interesting book and provides some useful frameworks.
Arilak
Working in a successful branding agency I've come across many books looking at branding, innovation and design or some sort of medley of all three. It's very difficult however to find a book which actually establishes the link between all three of these; especially in their current context today. Brand Driven Innovation manages to do this, successfully.

The book is written with very much an academic audience in mind, as with most ava books, it's layout is excellent with clear sections and explanations for each. Overall the book provides a great explanation for how branding and innovation are connected, and the role design can play in establishing this partnership. Several of the case studies included are very relevant and interesting; it could make more use of some of these and go into a little more depth. I felt that some were maybe not explored as well as they could have been, the innocent smoothies example for instance was fascinating but provided a very limited snapshot to a company which has managed to do so successfully in recent years.

I would highly recommend this book to most individuals in the creative industries, especially those that touch upon branding, innovation and design. Whilst I'm unsure about the selection of some of the case studies and others lacked any real depth, the content surrounding them is totally sound. The second section of the book looks to propose how brand-driven innovation can be made into a four stage process, with several useful tools and methods that could enable this.

In summary, this is a great book - it's particularly relevant to the role branding, innovation and design play in the world today (something other books often are outdated with). If you're in education or an academic, this is a great read - very useful and informative. For those already in this field, a worthwhile read to gain a viewpoint which is probably the most relevant towards this subject to date.
Vushura
"This is a stunning survey in which a holistic framework, based on years of practical and theoretical learning, is transformed into fresh, clear but most of all useful chapters. It provides a insightful guideline through complex processes, ready to use or to give you enough knowledge to lead or manage the process of innovation.
A must read for anyone in design, branding and/or innovation, whether on board or on junior level and everyone in between."

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