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Download Sales and Marketing for Travel and Tourism (2nd Edition) fb2

by Doris S. Davidoff,Philip G. Davidoff

  • ISBN: 013786518X
  • Category: Money & Business
  • Author: Doris S. Davidoff,Philip G. Davidoff
  • Subcategory: Job Hunting & Careers
  • Other formats: doc lrf lit mobi
  • Language: English
  • Publisher: Pearson; 2 edition (January 14, 1994)
  • Pages: 304 pages
  • FB2 size: 1581 kb
  • EPUB size: 1948 kb
  • Rating: 4.4
  • Votes: 506
Download Sales and Marketing for Travel and Tourism (2nd Edition) fb2

Text for undergraduates courses in travel/tourism sales and marketing. The 13-digit and 10-digit formats both work.

Text for undergraduates courses in travel/tourism sales and marketing.

by Doris S. Davidoff and Philip G. Davidoff.

by Philip G. Sales and Marketing for Travel and Tourism. See a Problem? We’d love your help. Details (if other): Cancel. 0935920099 (ISBN13: 9780935920093).

Davidoff, Philip G; Davidoff, Doris S. Publication date. National Publishers of the Black Hills. inlibrary; printdisabled; ; americana.

Doris S. Davidoff, Davidoff Associates, In. Davidoff, Davidoff Associates, Inc. Philip G. Davidoff, Davidoff Associates. If You're an Educator. The book is complete with real-world examples and case studies. The book discusses demographic and pyschographic information, sales interviews, telemarketing, advertising, external and internal market segmentation and the product service marketing mix. Features.

Parents Phil and Doris Davidoff own and operate a successful travel . Together they have written eight textbooks on sales and marketing. Douglas Davidoff is the middle child.

Parents Phil and Doris Davidoff own and operate a successful travel agency and a consulting firm. Donald Davidoff, the eldest son in the family, works with Fortune 500 companies as a consultant. He was the youngest regional sales manager in the history of the Hertz Corporation, and has consulted with hundreds of small businesses and specializes in retirement programs for businesses and individuals. He lives in Severna Park, Maryland. Parents Phil and Doris Davidoff own and operate a travel agency and a consulting firm. Davidoff, J. Douglas Eyre, Philip G. Primarily for Travel & Tourism majors in a Geography course. Also may be useful for non-majors seeking familiarity with geography. The text stresses places and activities that will interest potential visitors. The authors present the physical and cultural attributes of the various countries and summarize the psychological and sociological factors affecting that country's tourism.

Sales and Marketing for Travel and Tourism. Davidoff, Doris S. 6. The Marketing Mix in Travel and Tourism. 2. Nature of the Tourism Product. 3. Psychology of the Traveler.

This textbook constitutes the most valuable resource in the area of destination management and marketing.

New material on destination leadership and coordination. New and revised content on digital marketing. This textbook constitutes the most valuable resource in the area of destination management and marketing. This book is academically sound, while providing much needed guidance and information for destination planners, managers and marketers.

Marketing Management for Travel and Tourism, Pender, Lesley, Very Good Book. Strategic Management for Travel and Tourism by Evans, Nigel Paperback Book The. £. 0. Was: Previous price£37.

Text for undergraduates courses in travel/tourism sales and marketing.Based on the anuthors' years of expertise in the travel field and owning and operating a travel agency, this book is a definitive guide to sales and marketing practices for travel and tourism professionals. The book is complete with real-world examples and case studies. The book discusses demographic and pyschographic information, sales interviews, telemarketing, advertising, external and internal market segmentation and the product service marketing mix.

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