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by Bill Carter

Bill_Carter Industries English
  • ISBN: 0767919742
  • Category: Money & Business
  • Author: Bill Carter
  • Subcategory: Industries
  • Other formats: rtf mobi lrf docx
  • Language: English
  • Publisher: Broadway; Reprint edition (May 1, 2007)
  • Pages: 432 pages
  • FB2 size: 1739 kb
  • EPUB size: 1874 kb
  • Rating: 4.5
  • Votes: 774
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In the executive offices of the four major networks, sweeping changes are taking place and billions of dollars are at stake.

In the executive offices of the four major networks, sweeping changes are taking place and billions of dollars are at stake. In a time of sweeping media change, the four major networks struggle for the attention of American viewers increasingly distracted by cable, video games, and the Internet.

Desperate Networks book.

In Desperate Networks Bill Carter digs deep inside the industry, delivering utterly irresistible dish that you won’t find anywhere else. It’s the perfect book to read when there’s nothing on TV. The world of TV is cutthroat no matter how you look at it. Desperate Networks by Bill Carter explores the industry at a time when it's being upended by the ceaseless internet revolution. New York Times reporter Carter (The Late Shift: Letterman, Leno and the Network Battle for the Night) here details, sometimes excruciatingly, network television�s machinations to trump.

Carter’s Desperate Networks was a follow-up to his 1995 bestseller The Late Shift, which chronicled the rocky Tonight Show transition post-Johnny Carson, with NBC . That book was made into an HBO movie, which Carter co-wrote.

Carter’s Desperate Networks was a follow-up to his 1995 bestseller The Late Shift, which chronicled the rocky Tonight Show transition post-Johnny Carson, with NBC choosing Jay Leno over David Letterman, prompting the latter’s move to CBS to launch the Late Show.

Carter retraces the brutal and chaotic re-invention of TV entertainment in the years leading up to the "watershed" 2004-5 prime-time season: the period in which network chieftains noticed that their most popular series, like "Friends" and "Seinfeld," were getting old, and expensive

Download now Desperate networks Desperate networksBill Carter: Download PDF book format. Carter, Bill Verfasser (DE-588)153624795. Publication, Distribution, et. New York.

Download now Desperate networks Desperate networksBill Carter: Download PDF book format. Choose file format of this book to download: pdf chm txt rtf doc. Download this format book. Book's title: Desperate networks. International Standard Book Number (ISBN): 9780767919746 978-0-7679-1974-6.

In the executive offices of the four major networks, sweeping changes are taking place and billions of dollars are at stake. Now Bill Carter, bestselling author of The Late Shift, goes behind the scenes to reveal the inner workings of the television industry, capturing the true portraits of the larger-than-life moguls and stars who make it such a cutthroat business. In a time of sweeping media change, the four major networks struggle for the attention of American viewers increasingly distracted by cable, video games, and the Internet. Behind boardroom doors, tempers flare in the search for hit shows, which often get on the air purely by accident. The fierce competition creates a pressure-cooker environment where anything can happen . . . NBC’s fall from grace—Once the undisputed king of prime time, NBC plunged from first place to last place in the ratings in the course of a single season. What will be the price of that collapse—and who will pay it? CBS’s slow and steady race to the top—Unlike NBC, CBS, under the leadership of CEO, Leslie Moonves, engineered one of the most spectacular turnarounds in television history. But in this ruthless world, you’re only as good as last week’s ratings . . . .ABC’s surprising resurrection—Lost and Desperate Housewives—have brought ABC the kind of success it could only dream of in the past. So why don’t the executives responsible for those hits work there any more?The End of the News As We Know It—In a stunningly short period of time, all three of the major network news anchors—Dan Rather, Tom Brokaw, and Peter Jennings—signed off, leaving executives scrambling for a way to keep network news relevant in an era of 24/7 information.Crazy Like Fox—They’re outrageous, unconventional, and occasionally off-putting, but more and more people are watching Fox shows. Most of all they keep watching American Idol. How did Simon Cowell snooker himself into a huge payday? Stay tuned . . .
Reviews about Desperate Networks (7):
Kabei
I love reading books that offer a behind the scenes view of networks and TV series. This book along with Top of the Rock does both. I find it so fascinating to learn how many TV execs and/or networks passed on particular TV series and why. I read this book after reading Top of the Rock. Desperate Networks shares parallels with Top of the Rock as Desperate Networks covers the Big Four and Top of the Rock covers only NBC. It was interesting and amusing to see how details about certain shows changed in this book. I would definitely read again and highly recommend.
generation of new
The media landscape is changing faster than anyone can imagine. Network television is at the center the changes. Virtually nothing is as it was. Bill Carter makes sense of the changes and relates how and why some of America's most loved programming came to be and why it may very well not happen again. Television's back stories through the men and women at the top of the networks and how they fight, complete, and strive to win at all costs. Thus is a must read for anyone even remotely interested in media. It's a can't-put-it-down-book!!!
Rarranere
Bill Carter's book about the competition between the 4 networks during the 2000 to 2005 years is a great follow up to Ken Auletta's "Three Blind Mice". Twenty years later the networks still faced declining viewers to cable. In addition they began to face a public that could choose to watch when they wanted and even bypass advertisers. However, a show that could capture an audience could still attract 30 million viewers. And this makes the competitive spirits between the executives and programming gurus extremely entertaining. The decline of NBC from the 20 years of being number 1, the resurgence of CBS with Survivor and CSI, the television changing popularity of American Idol and the surprising hat trick by ABC in 2004/2005 with Desperate Housewives, Lost and Grey's Anatomy are all told from inception to getting on the schedule. Each with many ups and downs and many almost dying in development before ever reaching the airwaves.
Dawncrusher
Really enjoyed this book. Takes you behind-the-scenes into what may be the last days of true broadcast network television.

The breakdown of the book was about what I had expected, although the author focused a bit more on the creation of shows than the business side of running the networks than I had hoped. As a fan of Lost, it was great to hear about how that show came to life. Personally don't care for Desperate Housewives, but the writing is good and the stories are entertaining. If you like CSI, The Apprentice, Survivor... it's really interesting to learn about the stories behind their creation. (Did you know UPN could've had Survivor and didn't pull the trigger on it?)

In 5 years, when none of these shows are still on the air, this might not be as fascinating. But if you're a TV fan, this is absolutely worth checking out.
Eigeni
it's like history homework for people in the industry - great read!
Freighton
This is an essential for anyone who wants a career in television. It's such an interesting behind the scenes look at what really goes into making the programs the public knows and loves
Dodo
Was requested to read it for a class at UCLA, as a text book I didn't find much use for it, but if you like Hollywood gossip, then you might actually enjoy it.
While this book is now a little dated, it's a fascinating and gripping book providing insight into the television industry. I'm a TV production student, I felt I learned more in this book than most of my advanced classes at school. It's also a fast-paced, exciting read that you can enjoy whether or not you plan to be involved in the industry.

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