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by Chris Zook

  • ISBN: 1578516714
  • Category: Money & Business
  • Author: Chris Zook
  • Subcategory: Finance
  • Other formats: doc mobi lrf azw
  • Publisher: Harvard Business School Press (February 2001)
  • FB2 size: 1600 kb
  • EPUB size: 1499 kb
  • Rating: 4.7
  • Votes: 769
Download Profit from the Core: Growth Strategy in an Era of Turbulence fb2

Zook has compiled a systematic approach to defining and analyzing the basis of ones core strategy, and then provides a structure with which to analyze the entity's competencies and map a path for economic growth.

Profit from the Core book. See a Problem? We’d love your help. Details (if other): Cancel. Thanks for telling us about the problem. Profit from the Core: Growth Strategy in an Era of Turbulence.

Profit from the Core: Growth Strategy in an Era of Turbulence is a non-fiction book on business strategy by American business consultant Chris Zook with James Allen. This is the first book in his Profit from the Core trilogy. The book is followed by Beyond the Core released in 2004 and Unstoppable in 2007. The authors posit that nowadays many companies try too hard to adapt themselves to the new rules of strategy.

Ninety percent of companies worldwide failed to achieve sustained, profitable growth over the past decade. 3. Description this book Ninety percent of companies worldwide failed to achieve sustained, profitable growth over the past decade. While current business wisdom calls for "new rules" for strategy and organization, a breakthrough book reveals that the answer to the growth dilemma actually lies in basic, enduring economic principles.

When Profit from the Core was published in 2001, it became an international bestseller, helping hundreds of companies find their way back to profitable growth after the bursting of the Internet bubble. The 2007 global financial meltdown reaffirmed the perils of pursuing heady growth through untested strategies, as firms in industries from finance to retailing to automobiles strayed too far from their core businesses and suffered the consequences.

As we demonstrate later in this book, turbulence in industries has increased by a factor of four. Their siren song seduces with its revolutionary appeal: "discard the old, leave your historic core business behind and set out for the promised land.

Rev. ed. of: Profit from the core : growth strategy in an era of turbulence.

Profit from the core : a return to growth in turbulent times, Chris Zook ; with James Allen. p. cm. Rev. Includes bibliographical references and index. 1. Corporations-Growth. Corporate profits.

Zook has compiled a systematic approach to defining and analyzing the basis of ones core strategy, and then provides a structure with which to analyze the entity's competencies and map a path for economic growth. The book is data centric yet is eminently readable due to the author's style of providing case studies and tangible evidence to support his arguments. The book complete the serie of Chris Zook.

Profit from the Core. A Return to Growth in Turbulent Times . By Chris Zook and James Allen. Profit from the Core. This back-to-basics book couldn't have come at a better time for CEOs and managers of 'old economy' and 'new economy' companies looking for growth. Related Publications. The Founder's Mentality.


Reviews about Profit from the Core: Growth Strategy in an Era of Turbulence (7):
Very Old Chap
It is both refreshing and exciting to read a strategy treatise that is fact based and rich with data driven observations and conclusions. Put aside the books with the "easy answer" or the next new thing, Chris Zook focuses on what appears to be the brilliantly obvious that is often overlooked by businesses today. With the Bull Markets beating a hasty retreat Zook's message is timely, and yet timeless. First time entrepreneur to experienced CEO, executive to product manager can all benefit from the author's research. To comment on Profits From The Core simply as a book does not do it justice. Zook has compiled a systematic approach to defining and analyzing the basis of ones core strategy, and then provides a structure with which to analyze the entity's competencies and map a path for economic growth. (The author has created a user friendly website to assist readers in this process.) The book is data centric yet is eminently readable due to the author's style of providing case studies and tangible evidence to support his arguments. Upon reading the acknowledgements I would state that his father has successfully achieved the goal of teaching a son to write.
Corgustari
Focusing is my management strategy, I found good arguments to strengthen my vision. The book complete the serie of Chris Zook.
The books have to be updated with recent developments in the economy.
Maucage
The authors of this book see 3 essential elements separating a good growth strategy, one that is successful from a poor growth strategy, one that fails:

· The company must reach its full potential in its core business or businesses.

· Once a company has reached its potential in its core business, it must then expand to the logical businesses that surround the core business.

· A company must preemptively redefine its core business in response to the first signs of changes in the marketplace.

The foundation of sustained growth, according to these authors, rests in establishing a strong foundation: a clear definition of the company's core business. The authors present a series of ten questions designed to aid businesses in defining their core business clearly.

There are pitfalls along the way, and the authors present several growth pitfalls to avoid:

· Expanding toward an entrenched position, where the company has relatively low odds of achieving leadership

· Overestimating the profit pool.

· "False Bundling"- trying to be all things to all customers.

· Invaders from unexpected fronts.

In order to deal with market changes, the authors offer five key changes that are most threatening to a company's growth:

· Erosion of low-end product segments.

· Erosion of customer segments.

· Erosion of micro-segments.

· Erosion of traditional business boundaries.

· New intermediaries and new control points.
Mavegelv
First, this is an excellent book to read. Well researched, edited, and from experts active in the field.
Second, the author makes many important recommendations about how you should manage your company... strategically. Again, these recommendations are based largely on research done by the author or his peers mostly at Bain & Co. regarding maintaining competitive advantage.
With the exception of Jack Welch (and previously Geneen at IT&T, I'm sure), large conglomerates can not maintain growth rates over long periods of time (ten years was the period used in the book).
So, the recommendations that your company stick to its knitting ("the core") is the foundation of the book. But many people already know this. So, most interesting, are the recommendations and research that show the nuances.
For example, the author shows how the areas around your core business offer the most profitable opportunities for fast growth... yet also contain the most dangers from encroaching competitors, or bad fitting investments. He calls this area your adjacency.
The author suggests that how you manage your adjacency largely determines your success at long term business growth.
There are too many concepts and details to summarize here. There is a lot of meat to the book (although it is not a huge book). Still it is fairly easy to read. You will not whiz through the book because you will often pause to consider the ramifications of the author's points. But it is not a difficult read.
The books major points are well illustrated with many examples (Dell, Microsoft, Starbucks, W.W. Grainger, etc.).
This book is most appropriate for management involved in strategy, and investors trying to figure out the appropriateness of acquisitions by companies.
Most of the pages in my book are underlined. The stories fit the observations and recommedations well. The research presented was most interesting, and was often summarized into easily read charts and tables.
I highly recommend this book. There are lots of implementable ideas in this book. As an investor you will be able to spot an inappropriate acquisition much more easily. ...

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