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by Edmund M. Burke

  • ISBN: 0275983900
  • Category: Money & Business
  • Author: Edmund M. Burke
  • Subcategory: Economics
  • Other formats: doc rtf txt lrf
  • Language: English
  • Publisher: Praeger (February 28, 2005)
  • Pages: 208 pages
  • FB2 size: 1331 kb
  • EPUB size: 1511 kb
  • Rating: 4.2
  • Votes: 859
Download Managing a Company in an Activist World: The Leadership Challenge of Corporate Citizenship fb2

Burke Edmund M. (EN). Against a backdrop of corporate scandal, business leaders can no longer rely on the old-fashioned style of one-sided community relations programs to promote a good image.

Burke Edmund M. Nor can they expect preferential treatment just because they meet their tax obligations.

Against a backdrop of corporate scandal, business. Goodreads helps you keep track of books you want to read. Start by marking Managing a Company in an Activist World: The Leadership Challenge of Corporate Citizenship as Want to Read: Want to Read savin. ant to Read.

specific strategies that corporate leaders can employ to shake off inertia, public skepticism, and short-term focus to make corporate citizenship a priority without sacrificing growth and profits. No current Talk conversations about this book.

Managing corporate citizenship is an emerging field of study, and this .

Managing corporate citizenship is an emerging field of study, and this book takes an early lead in proposing practical steps for the general manager to follow. In many companies, for example, the facility manager and not the community relations department is held responsible for the reputation of the organization in the surrounding community.

Against a backdrop of corporate scandal, business leaders can no longer rely on the old-fashioned style of one-sided community relations programs to promote a good image. Nor can they expect preferential treatment just because they meet their tax obligations

Against a backdrop of corporate scandal, business leaders can no longer rely on the old-fashioned style of one-sided community relations programs to promote a good image.

Burke offers what appears to be a complete approach for the strategic development of an organizational plan for corporate social responsiveness and responsibility. Edmund M. Burke is founder and Director Emeritus of the Center for Corporate Citizenship at Boston College. He provides three background chapters before detailing his five-step approach for identifying and understanding stakeholders, preparing managers, and developing a stakeholder plan. The author of Corporate Community Relations (Quorum, 1999), he conducts seminars and training programs on corporate citizenship and consults to business leaders on issues of social responsibility and strategy.

Managing a Company in an Activist World: The Leadership Challenge of Corporate Citizenship.

See Edmund M. Burke, Managing a Company in an Activist World: The Leadership Challenge of Corporate Citizenship (Westport, CT: Praeger, 2005); Daniel C. Esty and Andrew S. Winston, Green to Gold. Winston, Green to Gold: How Smart Companies Use Environmental Strategy to Innovate, Create Value, and Build Competitive Advantage (New Haven: Yale University Press, 2006); critiques and limitations include Survey: Corporate Social Responsibility. The Economist (January 25, 2005); and David Vogel, The Market for Virtue: The Potential and Limits of Corporate Responsibility (Washington, . Last but not least, remuneration systems have in a number of cases not been closely related to the strategy and risk appetite of the company and its longer term interests. Gold and Gold Stocks as Investments for Institutional Portfolios. The remuneration of boards and senior management also remains a highly controversial issue in many OECD countries. Leading in a World of Competing Values: A Strategic Perspective on Corporate SRcial responsibility, in Maak, T. and Pless, N. M. (ed., Responsible Leadership. Westport, CT and London: Praeger. London and New York: Routledge.

Against a backdrop of corporate scandal, business leaders can no longer rely on the old-fashioned style of one-sided community relations programs to promote a good image. Nor can they expect preferential treatment just because they meet their tax obligations. Pressure from all sides is forcing corporate leaders to increase their investments in the communities they serve and redefining their relationships with key stakeholder groups, including employees, suppliers, governing boards, shareholders, and the press. Safeguarding the environment, supporting human rights, eliminating child labor, entering into partnerships with nonprofit organizations, solving community problems, opening up financial reports to scrutiny, consulting with community residents, and contributing to local charities are now essential elements of corporate character. Managing a Company in an Activist World takes the discussion of corporate citizenship to a new practical level, offering business leaders answers to such tough questions as: What do our stakeholders value most? How can we respond to a growing number of formal compliances and informal demands? How do we most effectively communicate our role as a good corporate citizen? And, perhaps most importantly, how can we shake off inertia, public skepticism, and short-term focus to make corporate citizenship a priority without sacrificing growth and profits?

Illustrating the depth and breadth of the issues through a variety of in-depth examples―from Jesse Jackson's threatened boycott of Anheuser-Busch to rural Virginians' uprising against Disney's proposed theme park to energy giant BC Hydro's successful response to environmentalists' concerns―Burke demonstrates how community involvement can influence corporate strategy to everyone's net benefit. He goes on to outline specific strategies that corporate leaders can employ to shake off inertia, public skepticism, and short-term focus to make corporate citizenship a priority without sacrificing growth and profits.



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