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by Bob Popyk

  • ISBN: 1559275804
  • Category: Money & Business
  • Author: Bob Popyk
  • Subcategory: Business Culture
  • Other formats: lrf mobi docx txt
  • Language: English
  • Publisher: Macmillan Audio; Abridged edition (April 22, 2000)
  • FB2 size: 1669 kb
  • EPUB size: 1525 kb
  • Rating: 4.8
  • Votes: 377
Download Here's My Card: How to Network Using Your Business Card to Actually Create More Business fb2

In Here's My Card, Bob Popyk shows how something as simple as your business card can help you make . What a great book! Creative, clever, easy ideas to actually create more business just through simple business card networking

In Here's My Card, Bob Popyk shows how something as simple as your business card can help you make more sales. What a great book! Creative, clever, easy ideas to actually create more business just through simple business card networking. It doesn't matter what business you're in, this book will definitely help you find more customers or clients!"-Vicki Freed, senior vice president, Carnival Cruise Lines.

In Here's My Card, Bob Popyk shows how something as simple as your business card can help you make more sales, create more customers, and increase your business overall

In Here's My Card, Bob Popyk shows how something as simple as your business card can help you make more sales, create more customers, and increase your business overall. He shows how to use those business cards with a little cleverness and creativity, and how to use them the right way. Networking smarts also help, as the author clearly points out.

In Here's My Card, Bob Popyk shows how something as simple as your business card can help you make more sales, create more customers, and increase your business. In Here's My Card, Bob Popyk shows how something as simple as your business card can help you make more sales, create more customers, and increase your business overall. You also need a plan, specific goal in mind, and a little creativity as well.

In Here's My Card, Bob Popyk shows how something as simple as your business card can help you make more sales, create more customers, and . ISBN: 1580631134; Издательство: Renaissance Books

In Here's My Card, Bob Popyk shows how something as simple as your business card can help you make more sales, create more customers, and increase your business overall. ISBN: 1580631134; Издательство: Renaissance Books.

How to Network Using Your Business Card to Actually Create More Business Probably the very best book on business card networking ever written! -Norm Poltenson, The Business Journal.

How to Network Using Your Business Card to Actually Create More Business. Bob Popyk; Read by the author. Bob Popyk has turned a simple business card into a multi-faceted marketing tool. After reading Here's My Card, you'll certainly stop and think of the opportunities which abound next time you hand someone your card. Probably the very best book on business card networking ever written! -Norm Poltenson, The Business Journal. Read this book before you even think about handing out another business card!

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Are you sure you want to remove Here's My Card from your list? Here's My Card. How to Network Using Your Business Card to Actually Create More Business. Published April 22, 2000 by Renaissance Books.

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Your business card is one of the most valuable networking tools you have in your . E-mail is a great way to follow up, but a letter will actually allow you to include your business cards.

Your business card is one of the most valuable networking tools you have in your quest for increased referrals.

How many business cards have you given out over the years? How many have you received? Hundreds? Thousands? Tens of thousands? How many of those people do you stay in touch with on a regular basis?/ You could probably count them on your fingers. The rest were the people who were happy to give you their card during a few magic moments when your lives crossed. And then they were gone. Vanished. Never heard from again. Maybe you did business with them. Maybe you didn't. Maybe there was a reason, even if it was fleeting. Now if all of those people who gave you all of those cards don't call, don't write, or don't contact you in any way, think of the enormous opportunity you have if you contact them. You do the networking. You do the schmoozing. You develop and maintain your own platinum pipeline. You control your own golden database that could result in a lifetime supply of business. Business cards are a start. Personal linking is what makes things happen. If there's no follow-through, nothing happens. That's what this book is really about.
Reviews about Here's My Card: How to Network Using Your Business Card to Actually Create More Business (7):
Keel
In some sense if you read Popyk's columns about selling, you may already know the vast majority of the information in this book: his Acknowledgments section notes that his readers and those who have heard him speak have contributed to the ideas included.

The 97 chapters are very short, at times a bit repetitive, and are aimed primarily at people in the various types of sales (whether services or products). One of the main objectives of the book is to provide ideas on how to make you (and your business card) memorable to the people you meet. The second main point is about follow-up. Most of the remainder of the content is about how to design your own business card.

I enjoyed reading this ... folded down a few page corners, and highlighted a few things. So while some of the advice is 'obvious', at least here its collected all in one place for future reference!
Mmsa
This a great book. i believe in business cards. When to give them, when to hold them. Great advise on business card usage. I give out a lot of business cards. I was in a book store at the local mall and when I finished checking out I gave the cashier my business card. This book will teach you how to effectively use your business cards, when to use them, and when not to use them. Buy this book, read it, reread it. Use what you learned to get the most out of your business card.
Rainpick
I agree with a previous reviewer who stated "It was too basic...this is stuff any college kid would know." However, that being said, one can't just start in the middle of a topic and write a book. I thought it was more like reading a business cards for dummies edition type book. If you are new and starting out in the business world and never owned a business card, then you should probably read this. Not to say I didn't find a few useful tips, but this book certainly hasn't turned my business upside down or changed my life as the editiorial reviews would lead you to believe. Those reviews were probably written by close friends and family.

I walk away from this glad I didnt pay full price and got free shipping on the book.
Cordaron
Great information. Written in a light tone yet packed with solid tips. Business owners, particularly small business owners could get great ideas from this publication.
Halloween
I had the audio for like 10 years and would listen every couple of years , but the book lets me review faster and more often, great ideas in this book
Malogamand
I liked this book. Not a large book and certainly easy to read. Not every tip is right for me but the few I did like, really make sense. Interesting book...a book that the author should update.
Iphonedivorced
A book with some good suggestions for networking. Your card is your best tool - this shows you how to use it.
Popyk asserts that "Business cards are a start [toward developing a "golden database"]. Personal linking is what makes things happen. If there's no follow-through, nothing happens. That's what this book is really all about." Frankly, until reading it, I really hadn't given sufficient consideration to the potential use of business cards. Of course, I already knew that they are (in Popyk's words) "people linkers" which can be used for "networking, schmoozing, connecting, reaching out, prospecting, selling, and basic advertising." All of us already know that. The great value of Popyk's book is that it reveals all manner of other ways by which business cards can be uniquely and abundantly effective. He shares his observations and suggestions in 97 brief but informative chapters which are organized within three Parts:
Networking Know-How and Business-Card Savvy
Personalized Presentations
Creative Design...It's All in the Cards
The book is exceptionally well-written. There is almost nothing hypothetical or theoretical about Popyk's suggestions. All of his key points are anchored in real-world situations. One of the major value-added benefits is the fact that, once you read his book and re-think your strategies while having someone re-design your business card, you begin to see how essentially the same principles can also be applied to marketing initiatives which create or increase demand for whatever you offer for sale. These same principles can also be of substantial value to the cultivation/solicitation process, especially when there is a lengthy sales cycle and the competition is ferocious. In such a competitive environment in which creating a "circle of leverage" is essential, the business card can be invaluable.
Individuals as well as organizations must constantly differentiate themselves from so many other options. Massive research reveals that, in face-to-face encounters, body language and tone of voice determine 75-80% of our impact, with what we actually say ranking a distant third in importance. A business card can do so much to reinforce positive first impressions. What it looks like and (yes) what it feels like are often more important than the information provided. Time and thought are required to ensure that the card is also appropriate. (Check out Chapter 95 in which Popyk identifies and discusses "The Best Cards to Go to for Examples." ) With all due respect to positive first impressions (which certainly ARE important), then what? Will the material left behind be equally impressive? Will your card be indicative of your style, grace, class, etc.? It will indeed. If there is nothing distinctive about your card, chances are that that will be the "message" it conveys about you.
After reading this book, I had only one regret: That I had not read it before I ordered my first box of business cards many years ago. (I don't even want to think about all the other business cards I have since ordered for myself and my associates.) But to repeat, what Popyk shares has possible applications in virtually all areas of any business operation. Properly designed and produced, a business card can be a "miniature billboard" on display wherever an organization's employees go. (All employees in every organization should have a business card. All of them.) That same card can also be a constant reminder to those employees of their organization's positive values. The cost of a properly designed and produced business card is relatively insignificant. How about the cost of a cheesy business card? If you now carry one, you really don't want to know.

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