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by Marc Benioff,Carlye Adler

  • ISBN: 0071481516
  • Category: Money & Business
  • Author: Marc Benioff,Carlye Adler
  • Subcategory: Business Culture
  • Other formats: lrf azw lit txt
  • Language: English
  • Publisher: McGraw-Hill Education; 1 edition (September 28, 2006)
  • Pages: 304 pages
  • FB2 size: 1398 kb
  • EPUB size: 1164 kb
  • Rating: 4.8
  • Votes: 358
Download The Business of Changing the World: Twenty Great Leaders on Strategic Corporate Philanthropy fb2

Marc Benioff is chairman and CEO of salesforce.

Marc Benioff is chairman and CEO of salesforce. He founded the company in 1999 with a vision to create an on-demand customer relationship management (CRM) solution that would replace traditional enterprise software technology. Under Benioff's direction, salesforce. com has grown from a groundbreaking idea into a publicly traded company that is the market and technology leader in on-demand business services. Throughout his career, Benioff has also been committed to using information technology to produce positive social change.

Goodreads helps you keep track of books you want to read. Start by marking The Business of Changing the World: Twenty Great Leaders on Strategic Corporate Philanthropy as Want to Read: Want to Read savin. ant to Read.

Marc Benioff, Carlye Adler. McGraw Hill Professional, 28 сент. Marc Benioff is chairman and CEO of salesforce.

UPS CEO Mike Eskew demonstrates how his company delivers on its legacy by adhering to a set of core values. Books related to The Business of Changing the World : Twenty Great Leaders on Strategic Corporate Philanthropy.

Last night I attended a dinner to celebrate the release of The Business of Changing The World: Twenty Great Leaders on Strategic Corporate Philanthropy, a book by salesforce

Last night I attended a dinner to celebrate the release of The Business of Changing The World: Twenty Great Leaders on Strategic Corporate Philanthropy, a book by salesforce. com's Marc Benioff (written with Carlye Adler) that covers corporate philanthropy, with essays by Michael Dell, Craig Barrett (Intel), Mike Eskew (UPS), Jean-Pierre Garnier (GlaxoSmithKline), Phil Marineau. Levi Strauss), Steve Case (AOL) and a dozen other executives. Corporate philanthropic foundations in the . Benioff's Salesforce Foundation is funded.

Marc Russell Benioff (born September 25, 1964) is an American Internet entrepreneur with a net worth of. .The Business of Changing the World: 20 Great Leaders on Strategic Corporate Philanthropy with Carlye Adler (2006)

He is the founder, chairman and co-CEO of Salesforce, an enterprise cloud computing company  . The Business of Changing the World: 20 Great Leaders on Strategic Corporate Philanthropy with Carlye Adler (2006). Behind the Cloud: The Untold Story of How Salesforce. com Went from Idea to Billion-Dollar Company and Revolutionized an Industry with Carlye Adler (2009).

In this new world of corporate citizenship, many enlightened firms have also found that behaving with "more . Carlye Adler is the coauthor with Marc Benioff of The Business of Changing the World: Twenty Great Leaders on Strategic Corporate Philanthropy (McGraw-Hill, 2006).

In this new world of corporate citizenship, many enlightened firms have also found that behaving with "more human ethos" is also good business. You have to do the right thing," he says, claiming it helps to recruit and retain employees as well as keep customers.

The Business of Changing the World: Twenty Great Leaders on Strategic Corporate Philanthropy. by カーリー・アドラー and Marc Benioff. The thoughts illuminated in Marc Benioff's book provide a blueprint for corporate citizenry and social responsibility. There is hope after all! By Thriftbooks. com User, November 24, 2006. In a world riddled with corporate scandals and corruption, this book provides a completely refreshing point of view. It is expertly written and provides invaluable insight.

For them, he offers The Business of Changing the World - a collection of 20 essays by leaders . Benioff kicks off the book with his own story. He started Salesforce

For them, he offers The Business of Changing the World - a collection of 20 essays by leaders who are practicing strategic corporate philanthropy. He started Salesforce. com in 1999 using an innovative 1-1-1 model: putting 1 percent of the company's stock into a corporate foundation upon founding, donating 1 percent of profits to the community, and committing 1 percent of employee hours to community service. Benioff has evangelized his model and other companies have since followed his lead, most notable among them Google

Benioff has said that businesses are the greatest platforms for change in the world. The Business of Changing the World: 20 Great Leaders on Strategic Corporate Philanthropy with Carlye Adler (2006)

Benioff has said that businesses are the greatest platforms for change in the world  .

All across the globe, companies large and small are making a tremendous difference in the lives of others and, in turn, are enhancing employee performance, boosting morale, lowering turnover, and heightening brand recognition. In The Business of Changing the World, Marc Benioff and 19 other leaders share their corporate philanthropy secrets for the first time, revealing how any company can start their own program and reap enormous benefits.

This inspiring collection of testimonies brings to light the need for community giving, the challenges of implementing a philanthropic initiative, and the qualities CEOs must possess in order to make their programs a success. Most important, it highlights the tremendous rewards society and businesses stand to earn.

These are just a few of the extraordinary leaders you'll hear from:

Michael Dell explains how making a commitment to environmentally sustainable products isn't just the right thing to do-it makes good business sense Alan Hassenfeld, the chairman of Hasbro-a pioneer of the integrated corporation-shares why he believes he owes a “debt” to the children of the world and how Hasbro expanded its reach beyond the playroom UPS CEO Mike Eskew demonstrates how his company delivers on its legacy by adhering to a set of core values Timberland president and CEO Jeffrey Swartz tells how, by integrating social justice into its business model, the company represents the apex in innovation in CSR Michael Milken reveals how applying best business approaches to healthcare and education can have a positive impact on the U.S. economy

In The Business of Changing the World, these trailblazers reveal why your company can-and should-start making the world a better place.


Reviews about The Business of Changing the World: Twenty Great Leaders on Strategic Corporate Philanthropy (7):
Landarn
Thank you for the feature: Look Inside - this really helps in making a decision whether to buy as book or read on the Kindle.
Lli
I like this book. This is a collection of stories about how the founders and leaders of the well-known organizations embrace an important part of doing business. It brings about a helpful correction to many lopsided thinking about business being profit-making mostly. In our tough economic environment, people talk about cost cuts, layoffs, producing cheaper products, and squeezing other people's profits so as to fatten ours, we need to be reminded that we live in an INTERDEPENDENT environment. Society does not exist merely to feed narcissistic desires. This book brings back a more optimistic look about what businesses can do for society at large, apart from making profits and product for people.

There are 20 affirmations on the need to live as responsible businesses, starting with the leadership. It is essentially a book about responsible stewardship and strategic leadership. Business is not about survival or success. Companies that work only on this 2 aspects of businesses are not ready for the long haul. Those who can see beyond these two will learn to add significance into the equation.

All in all, this book is very businesslike in nature, in the sense that it aims for a win-win scenario. Customers win, when they know that the money that is paid for the product or services they use, will also benefit communities in some way. Reading the stories can also give the reader a sense of suspicion that the people are using philanthropy as another means to expand their business empire. In the light of a win-win understanding, let's give these businesses the benefit of the doubt. Kudos to the authors for providing a more wholesome view of the potential of businesses.

Good book to buy and keep as reference.

conrade
Flamehammer
It is inspiring to see that so many CEOs are focused on more than just the bottom line. Many REALLY DO give back to their communities (outside of PR photo opps with a big check!). Doesn't matter if you work at a small boutique or multi-national business, I think this book will give you insight into what works - and what doesn't - when it comes to corporate philanthropy. It's like sitting down to dinner with 20 CEOs and picking their brain. Each chapter is essentially a case study. A quick easy, feel-good read that actually might do this world some good.
SING
This book has totally inspired both me and my sister. My sister started her own business last year, and she has been trying to think of an effective way to give back to the community. Until reading Benioff's book, I thought one would have to wait until the company was more financially secure. But, his "one percent model," which states that 1% of time, equity and product can be directed towards philanthropy, is a terrific - and manageable - way for her small shop to become an instrument of change. She is putting this plan into effect ASAP. Not everyone can be Bill Gates, but we can certainly play a part!
Kemath
Having spent the last 2 years researching the CSR arena, it is a miracle to find a collection of such provocative, inspiring and well-told stories of the world's biggest corporations' commitment to the community. Each chapter pulls back the curtain on the real story of CSR in a different Fortune 500 company, focusing not only on the benefit to the community, but importantly, on the benefit to the company as well. I have yet to find a resource as valuable on the subject of CSR. It is a must-read for anyone working in a corporation - big or small.
Dakora
Sometimes you really need to hear another perspective to help clarify your own view of the world. This text, with its myriad of viewpoints, gave me a boost of energy as I set out to analyze my organization.

Job well done.
Gralinda
Business as usual will be the undoing of capitalism. This book should be mandatory reading for all executive officers and shareholders. The thoughts illuminated in Marc Benioff's book provide a blueprint for corporate citizenry and social responsibility.
In a world riddled with corporate scandals and corruption, this book provides a completely refreshing point of view. It is expertly written and provides invaluable insight. Fantastic!

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