» » The SAGE Handbook of Persuasion: Developments in Theory and Practice (Sage Handbooks)

Download The SAGE Handbook of Persuasion: Developments in Theory and Practice (Sage Handbooks) fb2

by James Price Dillard,Lijiang Shen

  • ISBN: 1412983134
  • Category: Health & Fitness
  • Author: James Price Dillard,Lijiang Shen
  • Subcategory: Psychology & Counseling
  • Other formats: txt mobi lrf azw
  • Language: English
  • Publisher: SAGE Publications, Inc; Second edition (September 19, 2012)
  • Pages: 456 pages
  • FB2 size: 1514 kb
  • EPUB size: 1299 kb
  • Rating: 4.6
  • Votes: 160
Download The SAGE Handbook of Persuasion: Developments in Theory and Practice (Sage Handbooks) fb2

He has received the John E. Hunter Award for Meta-Analysis and is a Fellow in the International Communication Association.

Books Encyclopedias Handbooks Dictionaries Videos Cases Debates Major Works. Dillard, James P and Lijiang Shen. The SAGE Handbook of Persuasion: Developments in Theory and Practice.

Developments in Theory and Practice. Pennsylvania State University. University of Georgia. FOR INFORMATION: SAGE Publications, Inc. 2455 Teller Road. Thousand Oaks, California 91320. SAGE Publications Ltd. 1 Oliver’s Yard. London EC1Y 1SP. United Kingdom.

Mobile version (beta). Epub FB2 mobi txt RTF. Converted file can differ from the original. If possible, download the file in its original format.

James Price Dillard, Lijiang Shen. SAGE Publications, 19 сент.

The SAGE Handbook of Persuasion: Developments in Theory and Practice : SAGE Knowledge. Chapter 19: Persuasion in the Marketplace: How Theories of Persuasion Apply to Marketing and Advertising L. J. Shrum, Min Liu, Mark Nespoli, and Tina M. Lowrey

The SAGE Handbook of Persuasion: Developments in Theory and Practice : SAGE Knowledge. Sage knowledge - faculty. Chapter 2: The Effects of Message Features: Content, Structure, and Style. Lijiang Shen and Elisabeth Bigsby. Chapter 3: Media Influence as Persuasion. Lowrey. Chapter 20: Persuasion in the Legal Setting.

Reactance Theory and Persuasion - Brian L. Quick, Lijiang Shen, and James Price Dillard 1. Quick, Lijiang Shen, and James Price Dillard 12. Fear Appeals - Paul A. Mongeau 13. Narrative Persuasion - Rick Busselle and Helena Bilandzic 14. Inoculation Theory - Joshua Compton 15. Supportive and Persuasive Communication: Theoretical Intersections - Graham D. Bodie III. Contexts, settings, and applications 16. Political Persuasion - Richard M. Perloff 17. Persuasive Strategies in Health Campaigns - Charles K. Atkin and Charles T. Salmon 18. The Siren's Call: Mass Media and Drug Prevention - William D. Crano, Jason T. Siegel, and Eusebio M. .

The Second Edition of The SAGE Handbook of Persuasion: Developments in Theory and Practice provides readers with logical, comprehensive summaries of research in a wide range of areas related to persuasion. From a topical standpoint, this handbook takes an interdisciplinary approach, covering issues that will be of interest to interpersonal and mass communication researchers as well as to psychologists and public health practitioners.
Reviews about The SAGE Handbook of Persuasion: Developments in Theory and Practice (Sage Handbooks) (4):
Yanki
There are lots of textbooks out there on Persuasion. This is certainly one of the best. It is clearly written, well organized, and comprehensive. Rather than present models and theories without criticism, it presents the arguments for and against each without getting into the tall weeds. I also found that the summary and the end of each chapter to be extremely helpful. The choices for references also appeared to be well considered.

That being said, unless you have a firm grasp on sociological statistics, the chapter on Discrepancy Models of Belief Change (Chapter 6) is going to be a challenge. Also, the vocabulary for most of the book will require a background in reading research papers to get the most out of the book. For that reason, I recommend it for graduate studies in Communications and Rhetoric but might be a bit more cautious having it considered as an undergraduate resource.
Thabel
Great book if you're studying Health communication theories and models.
ℓo√ﻉ
Useful and parsimonious book for the study of persuasion.
Zadora
Lots of typos, clearly some people just mailed this one in.

Related to The SAGE Handbook of Persuasion: Developments in Theory and Practice (Sage Handbooks) fb2 books: